Outdoor brand Merrell is launching its most sustainable shoe range to date, the Gridway Collection.
The collection, which launches next week, is made from 100% recycled knit uppers and laces.
It also features 50% recycled EVA footbeds, 40% recycled EVA midsoles and 30% recycled post-industrial scrap rubber outsoles.
Merrell group marketing manager Jodi Woodford said she expects a strong local response.
"We are excited to launch the Gridway Collection into Australia.
"We know Australian consumers expect more from brands, and we thrilled to be able to offer them a product that is durable, stylish, and utilises materials that would have otherwise ended up in landfill.
"We are a brand which is passionate about the outdoors and want to lead change in environmental sustainability. Whilst we know there is still a long way to go, we believe the Gridway Collection is a great step in the right direction for Merrell."
Merrell president Sue Rechner explains that the brand is committed to reducing the impact on the planet wherever possible.
“We know we’re not going to single-handedly save the planet.
“But when your passion and your business is getting people out into nature, trying to minimise your environmental impact is just what you do,” she said.
Senior product director Johanna Koeberle said consumer demand is at the centre of the new venture.
“It can be challenging to meet all the requirements consumers look for in sustainable shoes — recycled components and mindful manufacturing processes, yet durable and stylish.
“With the feedback we’ve received, we feel the Gridway Collection merges all those needs in the way we intended."