Melbourne Central has welcomed 15 new retailers and 5 dining venues in 2022, including eight fashion retailers.
Its latest introduction was Calvin Klein’s new flagship earlier this month, as well as a first-to-market store by Tommy Jeans. The Calvin Klein flagship is the brand's fifth lifestyle flagship in Australia since rolling out in 2019.
The centre has also reported that a new Cue boutique will open soon, with no exact date as yet.
Other new fashion stores include Fine Day (selling sleepwear, loungewear and homewares), Under Armour, Marcs, Mooii (fashion accessories), Decjuba and Gorman.
Meanwhile, in the lead-up to Christmas, Melbourne Central has launched a new activation called Custom Kiosk, where customers can personalise almost any product purchased from within the centre for free.
The pop-up initially launched from December 9 to 11, and will continue from December 14 to 23.
The centre is also offering free parking redeemable throughout December on weekends and during extended late night trading for the first 200 customers who spend over $100 in-centre.