Ethical clothing brand Unreal Fur is celebrating ten years in business, surviving a competitive market and overcoming lockdowns.
Business development manager Neomi Shansaid the brand is proudly based in Melbourne, exporting its faux fur designs globally.
“We’ve always been a family-owned business and Melbourne is our home base.
"Today it feels like we are taking on the world and branching out into new countries with the message that faux is always the way to go.
"Celebrating ten years is proof that we are doing the right thing and that we have a clear vision for a cruelty-free fashion industry that is slowly but surely coming to life.”
Designer Gilat Shani said the brand will continue its focus on ethical fibres.
“We’re learning more each day about the technological capabilities behind faux fur, vegan leather, and wool.
“We’re always thrilled with our improvement season after season in our ability to produce ethical alternatives that directly mimic the real thing.”
The newest range is named ‘Heroes’ after the 1977 album by the late David Bowie.
Statement pices include a vegan leather trenches and blazer cuts, as well as faux shearling wool.