Finnish apparel and accessories retailer Marimekko has launched its ecommerce business in Australia.
Australian consumers can now purchase a full range of its fashion, bags and accessories from all over the country.
Marimekko currently operates four bricks and mortar stores in Melbourne and Sydney.
Marimekko president Tiina Alahuhta-Kakso said that Australia is a key focus for the retailer as its second largest market.
“Marimekko’s positive and colourful design philosophy has delighted Australian consumers already since the 1960s and during the last few years we have strengthened our presence in the market especially through our own retail stores.
“Marimekko’s online store experience was renewed last fall and now we are very excited to offer it also to our Australian customers.
“Developing digital business is one of our strategic priorities, and in the long-term our goal is to expand our global availability through both our own e-commerce as well as e-tailers.
“Expanding our online store to Australia is yet another great step to the right direction.”
Marimekko has launched its online business in 13 global markets.