Sephora, owned by luxury fashion giant LVMH, has drawn thousands of locals to the launch of its latest Australian store.
Sephora has celebrated the launch of its ninth domestic site, at Macarthur Square, opening its doors at 11am yesterday.
The beauty giant saw over 1000 consumers in the line-up ahead of the store opening, with the queue commencing at 2am.
The launch offered 100 beauty brands, complimentary beauty services, a live DJ and beauty giveaways.
This opening marks Sephora's fifth New South Wales store, continuing the success of its Australian expansion.
The beauty giant also has stores in Melbourne and Queensland, contributing to its strong list of more than 2500 stores worldwide.