Melbourne luxury label DIIDA has opened its doors to its first flagship store in Chapel St.

The store will host a range of womenswear across different categories such as workwear and resortwear.

Its launch attracted 100 VIP guests and media.

DIIDA was launched by founder and creative director Dimitria Papafotiou earlier this year.

Papafotiou has worked within the industry for 12 years across design, production, buying textiles, quality assurance and planning.

DIIDA price points range from $299-$999.

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