Lululemon is set to launch its first Local concept store in the Southern Hemisphere, Found In: Bondi.
This is only the fifth Local concept store for the brand globally.
The store will double as a retail experience as well as a meeting place, with the intention of acting as a hub for innovators and creators throughout Bondi Beach.
A curated product assortment aimed toward the local residents of Bondi will include styles for men and women, with a focus on products that supports activities both in and out of the water.
Director brand and community AU/NZ Ben Jackson said the goal of the store is to speak directly with local consumers through the curated products and experiences.
Artwork by Sydney based illustrator Georgina Hill will feature throughout the store, located on 180 Campbell Parade, Bondi Beach.
The store also contains a built in hydration system, sea and surf support stations and a dedicated community space.
Vice president Kyle Housman noted the importance of the location and community to the culture of the brand.
“This location will take a traditional retail store and turn it into a connection point for those in the Bondi Beach community who exemplify lululemon’s culture and values.”