Lululemon has launched its first local concept store in the Southern Hemisphere, Found In: Bondi.
The store is only one of five local concept stores in the world for the brand.
Doubling as both a retail experience and meeting place, the store acts as a hub for people to meet, exercise and work on personal development.
The curated product assortment, aimed at local residents in Bondi, will include styles for men and women.
This includes an emphasis on products supporting activities in and out of the water.
Artwork by Sydney based illustrator Georgina Hill features throughout the store, located on 180 Campbell Parade, Bondi Beach.
The store also contains a built in hydration system, sea and surf support stations and a dedicated community space.
Vice president Kyle Housman noted the importance of the location and community to the culture of the brand.
“This location will take a traditional retail store and turn it into a connection point for those in the Bondi Beach community who exemplify lululemon’s culture and values."