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Jewellery retailer Lovisa has seen net profit grow 2.7% to $25.5 million for the first half of the financial year.

The brand's growing European and US outlets helped revenue lift to $133.2 million for the period.

However, like-for-like global sales dipped 1.8% compared to last year.

After years of overperformance, Australian sales were also hit by softer trading conditions.

MD Shane Fallscheer said the market had changed for jewellery vendors.

"Whilst we are generally happy with our execution of meeting customer needs in product and in store execution for the period, we have not seen the same major trends in the fashion jewellery sector as we have seen in recent years that have helped drive strong comparable store sales in prior years consistently above our target growth range."

While trading in 2019 is below comparable store sales targets of 3-5%, Lovisa confirmed it will accelerate store openings in the second half.

The retailer operates 366 stores, adding 51 and closing 11 during the half year across Australia, the UK, US and Middle East.

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