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Australian jewellery retailer Lovisa has appointed Steve Doyle to the role of CEO.

Doyle was previously the company's global GM and joined the business in November 2015.

According to the company's Board, Doyle will report to Lovisa MD Shane Fallscheer and will be heavily involved with executing successful strategies for rolling out stores in the UK.

Fallscheer believes Doyle's experience in the retail sector will enhance the brand's strategy in the global landscape.

“Steve is a proven, passionate and dedicated leader in the retail sector.

"He is already making a great contribution to Lovisa and I congratulate him on his appointment.

"This new structure is a positive as it enables me to further focus on merchandising and continuing to build our Lovisa store network around the world while continuing to grow our core business and drive improved performance. ”

Doyle's career spans 29 years including a stint at Super Retail Group as the managing director of camping and outdoor activity retailer BCF.

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