Melbourne-based brand licensing agency Asembl has appointed Wendy Garth to the newly created position of brand and licensing director – design.
Garth will drive the development of the agency’s ‘Fashion and Design’ division, which launches with the global representation of Australian artist Fleur Harris.
The news comes after Harris launched her collaboration collection with luxury childrenswear label Tutu Du Monde in late September with international retailers Saks Fifth Avenue, Harrods, Neiman Marcus and Bloomingdales.
Using this momentum and Harris' growing international fanbase, Garth will push Harris' designs into new product categories and will manage upcoming client licensing initiatives locally and globally.
"I am really excited to be joining Justin and the Asembl team to drive the growth of the fashion and design division," Garth said of her appointment.
"Asembl continues to lead the way in new and innovative licensed brand extensions for a number of widely recognised international and local brands, so I am looking forward to working with the team on the Fleur Harris brand and significantly establishing it in the licensing space both here in Australia and globally," she said.
Garth brings significant experience with her to the role, having previously worked for high profile clients and global brands at Warner Bros. for 13 years.
"Wendy boasts enviable experience across design, creative and licensing which makes her an extremely valuable addition to our Asembl team," Asembl MD Justin Watson said.
"As we enter our sixth year specialising in fashion, lifestyle and FMCG licensed brand extensions, I am excited to be adding Fleur Harris to our client portfolio.
"As a much-loved artist and creator of wonder and whimsy, Fleur Harris as a brand lends itself to incredible local and international licensing opportunities and we very much look forward to seeing Fleur’s work across new product categories and building her licensed opportunities across the world," he said.
Harris added that joining the agency was the next best step for her brand.
"Joining forces with Asembl is the perfect next step for the Fleur Harris brand.
"I am excited to be working with such a highly experienced team to help me reach new audiences and explore new product categories in a way that maintains the integrity of my brand and its objective of making the world a more beautiful place," she said.