Levi's® has launched a new video series: 'Tune Ups: Mindfulness tips for musos and more'.
The release is a partnership with music industry charity Support Act, in time for World Mental Health Day.
Aimed at tackling mental health in the music industry, the six part series will raise awareness of the new Wellbeing Helpline available 24/7 for artists and music workers.
Levi's® Australia and New Zealand marketing manager Nicky Rowsell said social responsibility played a role in the creation of the campaign and series.
“The creation of the 'Tune Ups' campaign came from a place of wanting to raise awareness and break down the stigma around mental health.
“It is such an important health issue that we face as a society generally speaking; but the statistics are substantially higher within the music and creative community and so we felt a social responsibility to further give back to create this content piece.”
The content series was produced by youth media company Vice and features rapper Briggs, DZ Deathrays' manager Maggie Collins, the Amity Affliction’s Joel Birch, Select Music's Stephen Wade, Alex the Astronaut and stage manager Cam Batten.
It highlights singer/songwriters, stage managers and agency heads who already practise ways to look after their mental health and wellbeing.
Levi's® first partnered with Support Act and Alberts in late 2017, to support the establishment of the Wellbeing Helpline as a critical first step to help Australian artists with their mental health.
The series can be viewed on Support Act's website.