Ksubi's new direction

Iconic streetwear brand Ksubi has teamed up with discount department store Target to release its first ever kids’ designer collaboration, following the departure of co-founder George Gorrow.

The tie-up, which follows the success of the 'Designers for Target' program in adult apparel, will see the duo create an exclusive childrenswear range titled , 'Ksubi Kid for Target'.

The range will be released via Target stores nationally, as well as its online shop, from November 2012.

As previously reported on ragtrader.com.au, the news follows the resignation of Ksubi co-founder and former creative director George Gorrow, who exited the brand on September 12 after 12 years of service.

Described as a collection which is “centred around the frivolity of being a kid”, Target managing director Dene Rogers said the 'Ksubi Kid for Target' launch is set to broaden horizons for both brands.

“Target is thrilled to be partnering with Ksubi on this collection, the first kidswear collaboration within the Designers for Target program. We aim to bring a wide range of choices to our customers, and in this case we are delighted to offer an edgy, urban-influenced range from a great Australian designer,” he said.

“We are always looking for fun and colourful clothing as part of our children’s offering, allowing kids to express their individuality. Ksubi’s range has been designed around kids being happy and having fun which is a great fit for us. From bright denim to playful fun t-shirts, this range provides designer kidswear at accessible prices. ”

Ksubi creative director Mikey Nolan also revealed that the collaborative collection will be an expression of Ksubi's strength in denim design, bold graphics and fashion forward silhouettes, and will provide a unique option for Target customers.

"We are really excited at the opportunity to launch the brand within the kidswear market and work alongside Target in doing so. A lot of our collective are starting to have kids of their own, so it's the perfect opportunity to create a wardrobe for our kids that still beats the same heart beat as the collections we design for ourselves on a day-to-day basis,” he said.

"Ksubi Kid for Target allows us to pass on a new interpretation of the Ksubi aesthetic to the next generation. Adapting our irreverent, fun and humorous nature you've come to expect from us, Ksubi Kid for Target gives us a chance to salute the kid in all of us.”

The range will include signature denim jeans, jacket, shorts and tees for boys and girls, sized from 3-16.

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