Wesfarmers has further integrated its retail brands, launching Kmart on its eCommerce retail brand Catch.
The launch of Kmart on the eTailer follows Catch's partnership with Target, which went live in July 2020.
Catch has access to approximately 1.5 million active customers and the combined Kmart Group (Catch, Kmart and Target Australia) form the biggest combined retailer in Australia selling over two million different products.
From today, Australians can purchase a range of Kmart’s Anko product range, including appliances, home décor, bedding, furniture, as well as storage and organisation products.
Catch MD Pete Sauerborn said that the eTailer is excited to offer the Kmart range to its customer base.
"We are thrilled to partner with one of the country’s most iconic retailers.
"We know how much Aussies love the Kmart brand, and we’re excited to have them on board as part of our product offering on Catch.
"For the millions of people who choose to shop at Catch, the addition of Kmart’s latest home and living ranges adds to the millions of products already on offer to our customers, providing even greater choice, value and flexibility.
"It’s just another great reason for shoppers to make Catch their number one online shopping destination," he said.
Similarly to the partnership with Target, customers shopping the Kmart range on Catch can choose to have the products delivered to them from the Catch warehouse or can opt for click and collect, with the option to pick up their order through select Target and K Hub stores.
Kmart retail director John Gualtieri added that the addition of the Catch channel will give customer's great flexibility while shopping.
"As Kmart continues to grow, it’s incredibly important that we provide a great and convenient experience for our customers, wherever they choose to shop with us.
"This partnership with Catch will mean Australians have even more ways to access our great products at everyday low prices," he said.
The move comes as Wesfarmers continues its store optimisation strategy, closing 75 Target stores and converting 92 stores into new K Hub stores.