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Embattled department store Myer could have a silver lining this Christmas.

It has been announced as the exclusive retailer for KKW FRAGRANCE by Kim Kardashian West in Australia.

It is also the first retailer worldwide outside the USA to stock her selection of fragrances.

KKW FRAGRANCE by Kim Kardashian West is available exclusively at all 61 Myer stores and myer.com.au and lands in time for Christmas.

Kardashian said the launch follows a series of investments made by Myer to its beauty offering, including its Beauty Emporium across Melbourne and Sydney.

“I know that Myer is the destination for everything beauty in Australia - my fans love it - and there was no other place that I wanted my fragrances to be sold than Myer.

“Australia is such a beautiful place and I’m excited that Myer customers will be able to experience KKW Fragrance so they can find a fragrance that reflects their individual lifestyles. Fragrance is such a personal choice and I’ve tried to create a scent for every occasion.”

Myer chief merchandise officer Allan Winstanley welcomed the venture.

“These are some of the world’s most coveted fragrances and we’re thrilled Kim chose Myer to be the first retailer out of the US, and the only Australian retailer to carry them.

“Kim is recognised and respected the world over, not only for entrepreneurship and hard work, but also for her love fashion and unique style. She is world’s most influential beauty influencer, with a strong and loyal fan base here in Australia who will love her range of fragrances.

“We have loved working in partnership with Kim and her team. She is involved in every facet from the development of each fragrance, through to the packaging design and marketing – she is incredibly detail oriented and has an admirable work ethic. Kim’s fragrances are first-class, she wants the absolute best products for herself and her fans, as do we."

 

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