Katies has partnered with three Australian bloggers to spread its social media reach.
Nikki Parkinson (Styling You), Marcia Leone (Not So Mumsy) and Kathy Sheeran (Shopping Confessions) have been recruited to promote the retailer's summer 2015 collection.
Each month the three will highlight looks from the collection across their respective blogs and social media channels.
The trio will provide inspiration and styling tips for their readers and the Katies customer.
Katies head of marketing Anna Howarth said the 'Style At Any Age' campaign will also roll out in stores.
"Katies have been designing inspired, versatile and wearable fashion pieces fit for any style – and any age - for nearly 60 years and this season, we’re very excited to be collaborating with three well known Australian fashion influencers to showcase how true style knows no age limit."
The campaign provides the Katies' consumer with styling tips and tricks around each of the key trends in the collection.
The three bloggers feature within the SS15 catalogue, distributed through 150 Katies stores, showcasing their personal style through chosen key looks.
The campaign is further amplified with each blogger, styling a hero piece in the new SS15 collection – a vibrant chartreuse long line tunic, as they share their interpretation and styling tips of key pieces for the season.