Luxury jewellery retailer Graff Diamonds is scheduled to open its first Australian location this year.

The new store is the latest addition to the Crown Melbourne, located in the luxury retail area of the Crown Towers Hotel Lobby and opulent Crown Atrium.

Graff Diamonds CEO Francois Graff said consumers will receive high quality diamonds and gemstones, craftsmanship and client care.

"Over the course of the past 15 years we have cemented our foothold in Europe, the Middle East, Asia and North America.

"Our store portfolio incorporates 55 locations in the most pre-eminent luxury shopping destinations around the world.

"I am delighted that this now includes Melbourne."

The opening marks an important milestone for the House: fifty years ago, Laurence Graff, Chairman of Graff Diamonds, embarked on the first of a great many extraordinary voyages across the world, his journey showcasing the finest jewels began in Australia.

The store features a bronze facade, interior gold accents, American walnut wood panelling and dichroic glass mirrors.

The interiors, designed by Graff’s inhouse interior design team, also incorporate bespoke ebony and brushed gold display cases showcasing jewels and timepieces.

It is capped off with a Bohemia crystal chandelier encompassing hundreds of hand-blown crystal balls in golden tones.

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