Swimwear brand Jets has partnered with online website The Healthy Mummy on a body confidence campaign.
The two have collaborated on a swimwear shoot to celebrate The Healthy Mummy's eighth birthday.
The shoot features nine mums, from different stages of life, who have successfully overcome health issues and collectively lost almost 300kg.
The Healthy Mummy rolled out the pink carpet for the event, as the nine mums were photographed modelling the brand’s new range of swimwear.
The shoot took place in a Spanish-inspired villa on location at Manly in Sydney, around a waterfront pool with Sydney harbour views.
The Healthy Mummy founder Rhian Allen said the campaign is aimed at empowering women to be confident in their swimwear this summer.
“As a mum, you can celebrate your body and what it has achieved, or cover up under lots of clothing and miss out on summer beach memories with your children.
"Many women do the latter and they talk about their regret in doing so. The one thing that unites these women is they have overcome serious health issues like diabetes, anxiety and depression, obesity and thyroid issues.
“Today they prove that anything is possible and I feel proud to know that The Healthy Mummy has helped them to reach their health and body confidence goals.”
The Healthy Mummy 28 Day Challenge introduces recipes and fitness exercises specifically for mothers.