• The Iconic sustainability
    The Iconic sustainability

The Iconic, General Pants, Cue, Rodd & Gunn.

These were some of the 30 Australian retailers which took a stand on January 9.

With a combined network of 1,000+ stores, the retailers joined forces to provide 100% of profits to the Australian Red Cross Disaster Relief and Recovery Fund.

“The size and scale of these fires in many parts of Australia is unprecedented. But so is the incredible wave of support we’ve seen from people and businesses around the country and overseas,” Australian Red Cross executive Belinda Dimovski said.

“The funds raised will ensure our trained staff and volunteers can continue to be there for the long haul, helping people take a deep breath, take stock of their losses, and slowly but surely get back on their feet.”

The Iconic will also open its CBD headquarters and Western Sydney Fulfilment Centre for donations from tomorrow.

It will accept and store specific new non-perishable and wildlife care items from the wider community.

The initiative recognises charities’ inundation of donations, with many at their full capacity in being able to store and distribute these goods. 

The Iconic will also offer long-term support by providing a storage solution for a number of charity organisations through offering the use of its 28,000sqm Fulfilment Centre.

It will also work even closer with charity partner Thread Together to help provide targeted urgent clothing items for affected communities, as well as provide additional volunteers.

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