Blue Illusion has brought together two international fashion iconcs for its spring 2019 season campaign - Iris Apfel and Ckyka Keebaugh.
Photographed in the renowned New York home of 97 year old fashionista, Iris Apfel, the campaign is titled “A Life in Colour”.
Apfel founded a textile and design firm with her husband Carl, and has acted as a stylist for the wives of nine US presidents.
Her love of colour is key to her personal style - “I never met a colour I didn’t like," she she often says.
Chyka Keebaugh joined Iris in New York to photograph Blue Illusion’s latest collection.
“Let's face it, life can be dull; you might as well have a little fun with colour when you dress," Apfel said.
She first joined Blue Illusion family in 2016 when she was the face of its “Ageless” campaign.
Blue Illusion founder Donna Guest said she has wanted to work with Apfel since 2005 when the Metropolitan Museum of Modern Art in New York created a show around her fashion collection.
In the coming weeks, the retail chain will introduce new collections including its Bastille Day range and two new print stories.
These include a bright Midnight Jungle collection and an exotic Into the Wild trans-seasonal collection.