Australian activewear brand P.E Nation is set to drop a full men's collection in January, 2018.
The street-meets-sport range will debut to buyers at Pitti Uomo Trade fair in Italy this June.
Co-founder Pip Edwards said the brand was never intended for women only.
“It’s a tomboyish brand with roots anchored in menswear.
"The desire to deliver to men what we deliver to women – effortless, comfortable, functional, everyday wear- this has always been our vision.
"We have weekly requests from men asking for it - and already have male customers who purchase our outerwear and sweats.
"It’s an exciting opportunity for the business.
"Menswear will be available as part of our October drop and will officially launch in January 2018 with an all round, active, street-sports range that perfectly compliments P.E Nation womenswear."
P.E Nation will offer two comprehensive menswear collections per year.
The first inclusion of menswear will launch alongside the brand’s Q4 collection, Club Sport, with the full men’s offering available from January 2018