Australian womenswear label By Johnny has announced the launched of a new, exclusive, capsule collection with etailer The Iconic.
Designer Johnny Schembri has designed four styles which combine a bold yet feminine aesthetic with a youthful look, which are available only on The Iconic.
Schembri said the partnership had been important for the brand, with digital insight from The Iconic playing a role in By Johnny's current and future designs.
“The Iconic was one of our first Australia majors and it has always been a dynamic relationship. They have constantly been open to the idea of finding new ways to engage their audience, giving us an amazing opportunity to learn more about our customer.
"Over the years, we have collaborated together on many things from “Shop the Runway” during fashion week to special exclusive collections and the data that The Iconic shared with us from these opportunities has had a positive influence on our product design.”