David Jones has revealed details about its Sydney flagship redevelopment, with childrenswear and luxury designers a key focus.
The department store's top floor will be dedicated to children, with a Disney concept area part of a relaunch in November, 2018.
As part of its reveal, the department store business unveiled its “High Street” concept which will include a number of boutique children's fashion stores including Country Road, Seed Kids, Armani Junior and Polo Ralph Lauren.
In a statement, David Jones also announced that it had launched partnerships with a number of luxury fashion designers including Louis Vuitton, Chanel and Gucci which will feature on other floors within the store.
David Jones CEO David Thomas said the redevelopment would allow the company to present an engaging experience for customers on every floor with the goal of making the flagship store a premier retail destination.
“The redevelopment of Elizabeth Street will celebrate the heritage of our beautiful flagship store while delivering an exciting and innovative new retail experience in the heart of Sydney's premier shopping precinct.
“We have reimagined every aspect of this store to present our customers with an enriched and engaging experience on every floor, especially our new children's floor.
“With the recent announce of our new luxury designer partnerships and this exciting partnership with Disney, our new Sydney flagship will be Australia's premier retail destination.”
Further floors are scheduled to open next year and the full refurbishment is expected to be completed in early 2020.