Fashion tome Harper's Bazaar Australia has launched its first documentary film as the magazine forges ahead following a management reshuffle.
As previously reported on ragtrader.com au, Harper's Bazaar Australia recently appointed former Grazia Australia editor Kellie Hush as editor, following former editor Edwina McCann's defection to the top job at Vogue Australia.
In one of the first actions since the upheaval, Harper's Bazaar Australia has announced the launch of a documentary film titled 'Being Bazaar', which offers a “sneak peek” into the exclusive world of luxury fashion.
The film, which stars Karl Lagerfeld, Alber Elbaz, Christopher Bailey, Kanye West, Karlie Kloss, Natalia Vodianova and the Harper’s Bazaar editorial team, will delve into the relationship between the145-year-old international fashion brand and the ever-changing fashion industry.
Directed and shot by renowned fashion film-maker Anthony Lau, the short film project began in February with Lau following the Harper’s Bazaar Australia team to the fashion capitals of the world, including Paris where he captured the cover shoot for the September issue.
Commenting on the film, Hush and publisher Robyn Foyster both said it marks a milestone for the brand and a new beginning.
“This is an incredibly important project for Harper’s Bazaar Australia and Anthony has been committed to producing a fine documentary that truly represents Harper’s Bazaar Australia on the global stage. I’m extremely proud of the final film,” Hush said.
“Being Bazaar celebrates the remarkable heritage of the Harper’s Bazaar brand,” Foyster said.
“Anthony Lau has done an exceptional job in bringing the world behind the pages of Harper’s Bazaar to life. It also shows the passion and the enthusiasm that goes into producing the world’s most prestigious fashion magazine.”
Being Bazaar premiered at Dendy Opera Quays in Sydney last night with over 250 VIP guests from the fashion industry attending the event. The Melbourne premiere will be held at The Como on August 9.
On August 13 Being Bazaar will also be screened world-wide exclusively on the premium digital cinema community MUBI.com and supported by a co-branded cinema advertising and taxi back campaign.
Harper’s Bazaar Australia launched in Australia in 1998 as part of the joint venture between ACP Magazines and Hearst Magazines International. The joint venture also publishes Cosmopolitan and Madison.
For more on plans for Harper’s Bazaar Australia going forward, be sure to pick up the Ragtrader September issue featuring an interview with its new head Kellie Hush.