Australian designer brand Alice McCall has capitalised on Golden Week.

Spanning October 1 to 7, Golden Week is a semi-annual national holiday, implemented in 2000.

In the lead up to the Week, Alice McCall launched Chinese payment wallets AliPay and WeChatPay on its Australian e-boutique

Alice McCall is one of the first retailers in the country to offer the payment methods both in-store and now online.

Head of digital Alan Thomas said this was an "exciting improvement" for the designer brand.

“Not only does it streamline the payment process for Chinese customers in Australia, it’s more convenient for Chinese visitors and students, who already have money saved in those particular wallets."

Alipay currently accounts for 7% of all transactions in boutiques throughout Australia, with Thomas expecting the new online offering to increase sales amid continual growth from its Chinese customers.

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