H&M will open its doors to a second regional Australian store in Wollongong Central on September 1.
Spanning 2,300sqm and set over two levels, the Wollongong store follows H&M's foray into regional Australia after its launch in Charlestown Square.
H&M will also roll out in Toowoomba later this year.
H&M Australia country manager Hans Andersson said that the retailer is keen to carve its presence outside of major cities.
We are excited to be opening our first H&M store in the Illawarra region at Wollongong Central.”
“It feels fantastic to now be able to offer our customers the H&M shopping experience in Wollongong and cannot wait to see the response on opening day”.
H&M Wollongong will offer a full tange of apparel, underwear and accessories for men, women, kids and baby.
H&M currently operates 12 stores across Australia.
It launched into the market in 2014.