New Zealand menswear retailer Hallenstein Brothers is ramping up its global appeal.
The brand has secured The Script lead singer Danny O'Donoghue for its latest suiting campaign.
The 60-second launch film explores the notion of 'brotherhood' and is set on the streets of Havana in post-revolutionary Cuba.
Hallenstein Brothers GM Glenn Hunter said the campaign has launched for the winter 2015 season.
"With our online business, our reach is becoming more global, and Danny has global appeal.
"He’s had over a billion views on YouTube; he’s a multi-platinum artist, and has been a coach on The Voice UK…but he has never modeled before, so Hallensteins was thrilled to give him his first modeling job.
"Danny loves our latest range, which includes sleek premium suiting with stretch fit technology, as well as new season designer chinos."
Hallenstein was founded in 1873 and offers suiting, denim, streetwear and classics.