Surfwear giant Quiksilver has revealed the results of its alliance with a multinational US-based corporation.
The brand, which joined forces with American computer software company Adobe earlier this year to launch a local competition titled 'Design Our Line' – has now announced its winner.
The interactive competition generated more than 260 entries from across Australia and New Zealand and was hosted on Adobe’s ANZ Facebook page, offering fans the opportunity to have their original t-shirt creation produced and sold in flagship Quiksilver stores and online.
Fans were asked to download the t-shirt template, create their design using Adobe Creative Suite 6, and submit their entry with an optional 30-second video explaining their inspiration.
However, following an extensive review, the Quiksilver judging panel today declared William Soo as the winner, with his classic design on a black t-shirt.
Quiksilver Australia head of design Haydn Davis said Quiksilver’s judging panel chose the winner based on the design complementing the Quiksilver boardriding lifestyle, and capturing the Quiksilver brand ethos: Awaken the spirit of surfing.
"The winning entry displayed all the elements of successful graphic design - strong colour and composition, while containing lifestyle photographic content that is relevant to Quiksilver. Well done William," he said.
Adobe ANZ managing director Paul Robson added that the partnership with Quiksilver and resulting campaign has been a success.
“We’ve been blown away by the response of our Facebook community and the outstanding quality of entries. We’re also thrilled to work with Quiksilver and be able to offer our fans an opportunity to test out Creative Suite 6 in a fun and creative way,” he said.
In addition to having his design featured in Quiksilver’s next season range, competition winner Soo will also receive a framed version of his design, a copy of the Adobe Creative Suite 6 Master Collection, an Apple iPad, a $500 Quiksilver gift voucher, and a gift code to download Adobe Photoshop Touch for the tablet device.