• FrontLine: New CEO Alan Rodway.
    FrontLine: New CEO Alan Rodway.

Retail group FrontLine has announced the appointment of a new chief executive officer to lead the company into 2012.

Alan Rodway, who has worked as a consultant for FrontLine over the past three years, will take the helm effective from December 1.

According to a statement released by the company, Rodway's role as FrontLine's new CEO will see him “move forward with four clear guidelines for the FrontLine team, which are clarity of purpose, integrity, communication and accountability”.

Rodway has also successfully run his own business coaching and consultancy practice for the past 10 years and has been a CEO on two previous occasions, for the AXA Financial Planners Association and the Australian Solutions Group.

His previous employment experience also includes qualifications in accountancy and economics, and human performance. In addition, Rodway has also held management roles at companies such as AXA, and has worked as a business consultant with several retail and wholesale clients.

Speaking on Rodway's appointment, the FrontLine board said:

We are confident of Alan's commitment to communication, cohesion and collaborative effort in FrontLine's move forward and we expect that the organisation will benefit greatly from his many years in senior business roles and overall experience.”

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