The Board of French Connection Group has addressed press speculation regarding a potential sale of the company.
The UK headquartered business has confirmed it is currently reviewing all strategic options in order to deliver maximum value for its shareholders.
This includes the potential sale of the company.
In a statement to market, it said there can be no certainty that an offer will be made, nor as to the terms on which any offer will be made.
Following the statement, the company is now considered to be in an "offer period" and has appointed Numis Securities Limited as financial adviser.
The prospect of a new owner sent its shares rocketing 45pc in the morning of the announcement.
The move would see founder and CEO Stephen Marks sell his 41.6pc stake in French Connection, bringing to a close nearly 50 years in charge of the business.
At time of press, it was not known whether a potential sale would affect French Connection Australia.