A former LVMH executive has been hunted to head up a new beauty and wellness group.

Ali Shoraka has been appinted as CEO of Fuchsia Brands, with more details on the group set to be released soon. 

Shoraka; who has been holding senior positions across multiple regions with L’Oréal, FOREO, LVMH and PUIG is tasked to globally establish and expand the footprint of Fuchsia Brands.

“We are excited and honoured to welcome Ali onboard and looking forward to his strategic stewards hip shaping the future of our brands worldwide,” Fuchsia Brands' Board of Directors said in an official statement.

According to Fuchsia Brands, Shoraka transformed FOREO Oceania into one of the group's highest growth regions.

He will continue his involvement with FOREO globally in an advisory capacity while embarking on his new assignment with Fuchsia Brands.



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