Forever New will re-launch its international website Forever New Clothing today, as it prepares to take on global competitors.
The new website will service nineteen countries including the United Kingdom, Turkey, France, Italy, China, Malaysia and Hong Kong.
Forever New’s digital expansion follows the brand’s success in Europe, with an established presence in several department stores and with online retailers; Debenhams, Fenwick, House of Fraser, Asos.com and Zalando.com.
Forever New is also continuing its growth in North America under its North American trading name, Ever New, with new stand-alone stores and concession partners like Hudson Bay and Neiman Marcus.
MD Carolyn Mackenzie said the new site will drive growth.
“We are proud of Forever New’s ever-growing international presence and thrilled to be able to expand our offering to new countries via our international website."
The website will re-direct international customers from Forever New’s Australian website to its international platform from today.