Luxury online wholesale fashion technology company Ordre has secured Alibaba Group as a strategic investor.
Since launching in 2015, Ordre has doubled its growth year on year.
The platform operates as an online showroom linking buyers with designers.
Stella McCartney, Proenza Schouler, Thom Browne, Vivienne Westwood, Joseph, No. 21 and Paule Ka are amongst the most recent of 156 designer’s to have launched online wholesale showrooms with Ordre.
Founder Simon Lock, also the founder behind Fashion Week Australia, said this is a major endorsement.
“We are proud and delighted to welcome Alibaba’s investment in Ordre.
"The cooperation between our respective businesses will enable the company to accelerate the development of our leading-edge technologies that are already having a positive effect on the fashion industry globally.
"We are also excited to add value for the designers we work with and create pathways to the lucrative luxury fashion market in China.”
Alibaba fashion executive Jessica Liu said the pairing makes good business sense.
“Our investment in Ordre represents a further step in expanding our presence in the fashion industry globally, reinforcing our positioning as partner of choice for brands engaging with high-net worth Chinese consumers with an appetite for international luxury.
"Matching Ordre's technology with Alibaba’s unique data insights and capabilities, we can provide our consumers with a personalised and differentiated experience, helping brands develop a deeper engagement with them."