Mercedes-Benz Fashion Week Australia has announced the launch of an onsite showroom for the resort collections.
"The Suites" will allow designers to engage in one-on-one meetings with editors and buyers onsite.
IMG Fashion Events & Properties MD Catherine Bennett said the format will be conducive to business growth.
“Mercedes-Benz Fashion Week Australia welcomes designers from around the world who are looking to grow their businesses in Australia and beyond,” she said.
“The Suites concept provides business opportunities beyond the runway, offering our designers exclusive time with industry professionals who can help them sell and promote their brands globally.”
Participation in The Suites will be by invitation only, featuring a mix of on-schedule and off-schedule designers.
Parlour X director Eva Galambos backed the initiative.
"The commercial/wholesale suites at MBFWA is a tool I believe will have a significant positive impact on the continuing fiscal success of the Australian fashion industry," the industry buyer said.
“The creation of readily available, onsite access to the collections is vital to engaging local, but moreover international, buyers with the collections from Australia’s renowned and emerging designers.
"I look forward to visiting The Suites in May and to our industry benefitting from the enterprise this season.”
Mercedes-Benz Fashion Week Australia will run from MAy 14 to May 19 at Carriageworks, Sydney.