Instagram fashion icon Eva Chen will feature in an exclusive workshop film to air at Ragtrader Live, Melbourne. Here is a small taste of what you can expect. Get your tickets here to learn more about growing engagement, navigating the new algorithm and driving sales through the platform.
1. Post, and post frequently
The average fashion follower opens Instagram 32 times a day, according to data analysis. While Chen said post frequency is dependant on brand requirements, some labels can post up to 10 times a day.
2. Post original content
Think that look book collateral is a good bet? Think again. Chen recommends exclusive, behind-the-scenes imagery for maximum cut-through. Remember, consumers can already access your campaign creatives on alternative platforms. Instagram-only content drives brand intimacy and engagement.
3. Respond
The first, but not only, tip to woo the new Instagram algorithm? Engagement. The more a brand engages with its followers, the more likely those followers are to see the brand on their feed. Instagram users only see 30% of what they subscribe to. Responding to comments and interacting with followers increases your chances of screen time.