Elka Collective has opened a new lifestyle concept space in Windsor, Victoria.
It was designed by interior architect Chris Aplin and creative consultant Courtney Price.
Aplin said the materials used in the store reflected the brand's aesthetic.
“We blended natural marble, sandstone, lime render and rich timbers to create an earthy canvas, then selected luxurious natural materials that, like the Elka Collective clothing line, are delicate yet timeless.
“Terracotta tiles reclaimed from the roofs of abandoned historic buildings in Eastern Europe add authenticity to the fitout.”
The final touches to the store include attalos pendant lights created by local industrial designer Coco Reynold and Ross Gardam's Melbourne-made Nebulae chandelier.
Located on Chapel Street, it also has a curated selection of lifestyle brands including Bear Ltd, Velvet Canyon Eyewear, Springcourt Footwear, Brie Leon jewellery and accessories and Cereal Magazine.
Elka Collective said the store has filled the missing gap for the brand.
“We're thrilled to be opening our first flagship store.
“We feel it is the missing part of our story to date, a place where our brand becomes a whole experience.
“Sitting among the labels we personally love and feel complement our own so beautifully.
“Chris and his team, along with Courtney's vision have created a stunning setting to showcase our collections.”