Luxury label Dior has launched its first-ever dedicated Australian digital boutique.
The online store gives Australian shoppers the opportunity to shop the latest collections of women’s and men’s ready-to-wear and accessories, fine jewellery and timepieces.
The site has also welcomed Dior Maison homewares to its product offering, allowing Aussies to shop the range for the first time ever.
To celebrate the launch, Dior will off consumers exclusive online products including the 'Lady Dior' bag, the 'Dior Book Tote', the ‘Dior Cannage’ headband and the leopard motif inspired by Mizza Bricard, Christian Dior’s muse.
The new digital boutique joins Dior's physical retail presence in Australia, which includes four standalone boutiques and concessions in Myer and David Jones.
The launch of the online store comes after Dior opened a month-long pop-up boutique at Chadstone in May.