Dior has launched a pop-up boutique in Melbourne’s Chadstone Shopping Centre.

Following Dior’s first ever fashion show in Seoul in South Korea last week, the women's Fall 2022 collection will land in stores across Australia and feature in the pop up until May 31.

The pop-up activation comes as Dior ramps up its Australian presence.

In February, Dior unveiled its new-look boutique in Sydney's Castlereagh Street. 

The space is housed in a heritage-listed building built in 1860, historically known as the Surrey Hotel. 

It houses the brand's collection of men's and women's ready-to-wear, leather goods, accessories, homewares, fine jewellery and timepieces. 

It also features artworks by a series of acclaimed international artists not yet publicly exhibited in Australia. 

In-store, customers are can experience VIP salons alongside personalisation and made-to-measure spaces. 

To celebrate the reopening, the Dior Studio designed an exclusive Lady Dior bag in grey and white alligator.

Available in two sizes, it is limited to only three pieces in the small size and seven in the mini.

Additionally, in Australia the boutique exclusively carries the Lady Dior and Dior Book Tote bags featuring a motif based on the ‘La Force’ tarot card - limited to 15 pieces each.

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