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International brand Diesel is preparing to carve out a new market in Australia.

The brand has opened its first retail store in South Australia at Harbour Town Adelaide.

The store is part of a new fashion hub, with Oroton and Mimco also opening sites in the remodelled retail precinct.

Harbour Town Adelaide marketing and tourism manager Jessica Drake said thirty additional jobs have been created since the introduction of the hub.

"The popularity of quality outlet shopping is providing a point of difference in the market and it’s creating jobs.

Harbour Town Adelaide is the only outlet centre in South Australia.

“Retailers now more than ever are taking notice of how outlet stores can work in favour of their business model and are even designing specific items exclusive to outlet shoppers," Drake said.

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