An international denim brand has launched a dedicated e-commerce site for the Australian market, one which has the largest offering globally.
Dr Denim has launched the platform in response to increased demand for the brand locally, with all products to be dispatched from Darlinghurst, Sydney.
The platform features an online store, fit guide, daily blog posts and Dr Denim's latest 'Devolution' collection.
The product offering will represent the largest globally.
Devolution showcases a range of signature Dr Denim styles, from core denim to chinos.
The collection, which harks back to the idea of frugal and purposeful living, also includes unisex shirting, knitwear and an injection of accessories such as brasses, bow ties and caps.
The Devolution collection will be available to retail stockists and online at www.drdenim.com.au.