Online sportswear retailer OnTheGo has launched an exclusive partnership with David Jones.
From today it will stock men's activewear line DundasFit in 25 stores across Australia as well as online.
The label is the brainchild of OnTheGo founder Mick Spencer and Australian TV host Jason Dundas.
It will feature a range of running shorts, tank tops, sweatshirts and compression pants.
Spencer said believes that while many retailers are moving into the online space, the partnership presents exciting prospects.
“The fact we are moving from a traditional online retailer into bricks-and-mortar is really exciting for OnTheGo.
“It really flies in the face of most retail trajectories, and demonstrates that even though we’re a relative young company, now with some Australia’s biggest retailers are starting to take notice, shows the hard work is paying off.
"We’re only 5 years old, and when we started it was just me, $150 in the bank a dream to give customers an ability to design their own sportswear, it’s very exciting time where we are today.”
David Jones general manager Deborah Foreman said that the retailer is thrilled by its new addition.
“We are delighted to be stocking DundasFit in David Jones from the Spring Summer season. We believe our male customers will love this range of active wear that can be worn not only at the gym, but also as casual wear.”
Prices will range from $29.95-$89.95.