Global beauty retailer Sephora has officially launched a new concept store in David Jones Bourke Street Mall today.
The launch drew a crowd of approximately 750 people.
It will offer consumers new and exclusive brands such as Fenty Beauty by Rihanna, Marc Jacobs Beauty, Tarte, Givenchy, IT Cosmetics and Anastasia Beverly Hills.
Alongside the product offering, the in-store experience will enhance the consumer experience the use of interactive technologies and the ability to test and play.
David Jones ambassador Jessica Gomes and Sephora national artistry lead Alphie Sadsad were in attendance to cut the ribbon.