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Country Road has launched a campaign promoting its sustainability credentials.

Country Road's One World campaign places four initiatives in focus: The Good Cashmere Standard, Single Origin Wool, Oritain Verified Fibres and Australian Made.

Country Road's partnership with The Good Cashmere Standard is a first for the Australian fashion retail industry. 

The use of cashmere certified by The Good Cashmere Standard® supports responsible farming of the fibre by promoting animal welfare, securing a sustainable source of income for farmers and protecting the biodiversity of the land on which the goats and farming communities live.

Speaking about the partnership, Country Road Brand Community and Impact Manager Fabia Pryor said it seeks to drive positive change.

“We are proud to be the first Australian fashion retailer to partner with The Good Cashmere Standard.

"We seek to drive positive change throughout our supply chain through initiatives such as this, supporting animal welfare and better land management.”

The program includes selected lounge products across men's and women's fashion, as well as a cashmere throw for home. 

Country Road will also promote its sustainable wool sourcing program as part of One World.

The wool used in Country Road’s wool-silk yarn has been sourced from a single farm, Beaufront, located in the midlands of Tasmania.

Beaufront has been managed by the von Bibra family for generations and is famous for both its premium Merino wool and its conservation efforts, restoring natural habitat for wildlife such as quolls, Tasmanian devils, bandicoots and vulnerable birds.

The farm is Responsible Wool Standard certified, a globally recognised standard that promotes animal welfare and sustainable land management.

Sourcing single origin wool requires a fully traceable supply chain where the fibre is kept separate from others throughout processing.

Country Road’s Single Origin Merino program currently rund across four garments, with plans to expand the range in the future.

Country Road’s Oritain Verified ranges form another part of the campaign.

The brand partners with Oritain to scientifically trace its Verified fibres back to Australian farms.

Country Road ranges that are labelled ‘Verified’ have undergone independent scientific sampling and analysis by Oritain.

Meanwhile, Country Road’s Verified Australian Merino is sourced from farms that are certified by the Responsible Wool Standard.

This globally recognised standard promotes animal welfare and sustainable land management, addressing the needs of sheep as well as the land they graze on.

Finally, Country Road’s Verified Australian cotton can be scientifically traced to a small number of Australian farms.

Australian cotton growers are leaders in responsible farming practices, both in their water efficiency and in their use of drought-resistant cotton varieties.

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