• COUNTRY ROAD.
    COUNTRY ROAD.
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Country Road Group sales have increased by 5.1% in Australian dollar terms for the financial year.

While sales in comparable stores declined by 0.4%, it showed a marked improvement in the second half despite difficult trading conditions.

Country Road Group includes retail brands Country Road, Trenery, Mimco, Witchery and the recently acquired Politix chain.

Politix added 3.7% retail space to the Group for the year to June 25.

In an exclusive interview with Ragtrader this year, Country Road womnswear executive Jane Wilkinson revealed a ranging revitalisation.

"Basically, we are looking at the flow of product in a more seamless way. So we're actually designing the collections in three month blocks. Normally, we would look at one month at a time.

"We are offering that newness and not letting double up happen within the range."

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