Country Road has released a genuine reissue of its iconic Heritage Sweat from the 90s - complete with local manufacturing and every detail replicating the original design.
The limited-edition garment has been brought to life through a close collaboration between the brand, Australian cotton farmers and Victorian manufacturers.
Country Road MD Elle Roseby said the brand is proud of the local partnerships.
“The last 12 months have been a year of great reflection and a driver of change – we’ve made a conscious effort to look to our own backyard and ask how we can further support local; local farmers, local manufacturers; local communities.
"Country Road is an iconic Australian brand founded in Melbourne, so we’re thrilled to be collaborating with producers so close to home.”
“After the devastating bushfires earlier this year, followed by the economic impact of COVID-19, we’ve seen a clear shift towards supporting local businesses and local suppliers.
"Even as a national retailer, we’ve seen this sentiment towards our local community stores as we’ve reopened locations throughout 2020.
"We know our customers share our enthusiasm for supporting and prioritising local,” Roseby said.
The limited-edition Reissue Sweat has been crafted from 100% Australian cotton; and manufactured within Melbourne at ABMT Textiles and AMBT Apparel.
Once complete, the sweats are then sent to the Endeavour Foundation in Victoria – a local organisation that supports people with intellectual disabilities to access life skills, education and work – where swing tags and labels are attached.
ABMT Group global sales manager Julian Collins expressed renewed optimism after a challenging decade for the textile industry.
“It’s been really exciting to see brands like Country Road come back to Australian made and say, ‘we want to support Australian industry’. It’s been really comforting.”
Collins also reaffirmed the need for a thriving local industry to combat ongoing logistical challenges, which surfaced globally throughout 2020.
COVID-19 has shown that we can’t afford to lose these skills, we need to ensure the infrastructure is in a good place so we can future-proof the industry.”
The 90s Reissue Heritage Sweat collaboration follows recent ‘Made in Melbourne’ ranges from Country Road, including its new Scent range and Australian shearling Sheepskin Boots.