Australian supermarket giant Coles will unveil an exclusive range of value apparel and accessories today, as it prepares to launch the Mix collection across selected stores.
The range will launch within the refurbished Coles store in Burwood, Victoria on September 1 before rolling out in selected sites nationally from October 6.
The "budget-safe" concept caters to men and women with a majority of items priced under $25 and t-shirts starting at $8.
Key looks from the spring range include a mix of separates in block colours, neutral shades, prints and stripes with product drops scheduled every two weeks.
Mix will be offered in concessions spaces throughout stores with custom displays for apparel and accessories. Customers can add these items to their shopping cart and pay for pieces together with groceries.
Coles intends to expand stockists in 2012. For more on the collection and Coles' strategy, pick up a copy of Ragtrader's September 9 edition.
MIX: Fresh looks at budget price.
