• VOODOO: One of the leading hosiery brands in Australia.
    VOODOO: One of the leading hosiery brands in Australia.

An Australian-owned hosiery and underwear brand has successfully launched the first phase of its strategy to dominate the local market in its category.

Clio has extended its client base of supermarkets and discount department stores, with its products now available in over 725 Woolworths branded stores as well as Coles, IGA and Big W.

The value brand, which launched in 2000, claims the move has made it the largest legwear and underwear brand distributed in Australian and New Zealand supermarkets.

Hoisery essentials such as opaques and sheers are priced between $4.25 and $7.99, while separates from its shapewear range 'Secret Slimmers' start at $9.99.

Clio also offers an 'Italian Collection' which is produced in Italy using local materials and mills. Opaques, sheers and silky shaping pantyhose from the line are priced between $6.99 and $9.99.

Clio has flagged the addition of new styles and increased distribution to ensure its future growth in the market.

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