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In this new Ragtrader series, we investigate how capital cities are planning to revitalise CBD traffic after the COVID-19 pandemic.

The City of Perth is investing $10 million in a campaign to encourage higher footfall in the CBD throughout spring and summer. The move comes following an “eventful” winter where the City launched initiatives to support local business.

Pedestrian activity is increasing in the CBD, according to City of Perth data. During the first week of August 2022, foot traffic was close to pre-pandemic levels - just 0.8 per cent less than the same week in August 2019.

The increase in foot traffic was buoyed by international sporting events at Optus stadium, City of Perth noted, as well as cultural events including Van Gogh Alive, The Circus and Strange Fest.

These footfall figures come on the back of recent Property Council WA data that shows the City of Perth is leading the nation for office occupancy.

Perth is now at 71% office occupancy - its strongest figure since November 2021 and a bounce-back from the historic lows seen earlier in the year.

Speaking with Ragtrader, Perth Lord Mayor Basil Zempilas said this also includes a 49.15% population growth over the past 10 years.

“We’re also seeing more people living here and enjoying the best of inner-city living,” Zempilas said.

“More residents in the CBD means greater economic support for local businesses, especially at night and on weekends.”

As part of its strategy to grow footfall, the City of Perth’s new campaign will promote upcoming events in the CBD, including the Twilight Hawkers markets, the Kings Park festival and the LEGO Jurassic Park exhibition.

In Summer, Perth will host the Fringe and the Perth Festival as well as a series of light shows to transform the City skyline with fireworks and drone displays.

The council has also committed another $2 million to arts activity and creative cultural practice.

Zempilas went on to say that events are a crucial part of the City’s strategy to attract footfall. This includes attracting big events from the east coast.

“There’s a special atmosphere in our city,” Zempilas said. “People are enjoying being back in the thick of the action where they can see their work mates, go to their favourite bar or café.

“And - now more than ever - make the most of some of the fabulous events and attractions that are here.”

In support of local businesses throughout the pandemic, the City of Perth upped its grants program and implemented new initiatives.

As part of its grants program, the City granted $339,505 to 116 small business as part of its Bounce Back Grant program.

More than $350,000 worth of Business Improvements Grants will continue its support through 2022/23.

Free night-time parking in the CBD seven days a week is another City initiative encouraging higher footfall.
Perth will also see new physical developments, including a 3,300sqm block of shops between the Hay and Murray Street malls, including a Barrack Street retail strip.

There is also a noted expansion in luxury retail shops, with brands like Sephora about to open its first store in the City.

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