Catch has shifted its marketing investment this year to 70% performance and 30% brand.
The move is expected take the 14-year-old business, which was acquired by Wesfarmers for $230 million, to new heights as it takes on eBay and Amazon.
In his presentation for Ragtrader Live and Uploaded this week, CMO Ryan Gracie conceded performance marketing has been a driver of revenue for the business.
In order to drive further growth however, the next stage of investment will include above the line advertising.
"Catch has been around for 14 years," he said. "We have millions of customers and we’re not yet a household name."
Watch the company's engaging (and hilarious) campaign work in the video above.