Following the success of its pop-up strategy in 2018, eTailer Catch has teamed up with Target Australia to open a pop-up inside Target's Highpoint store.
The 800sqm Catch pop-up opened today and features a curated selection of Catch's best-sellers.
Scheduled to be open until February 2020, each day the pop-up will offer over 2,200 deals across brands in the fashion, technology, toys and beauty categories.
Fashion and footwear brands featured in the pop-up include Birkenstock, Nike, Asics, Hugo Boss and Tommy Hilfiger.
Catch CEO Nati Harpaz said that the partnership brings the deals found online to an in-store environment.
"In keeping with Catch's core premise of a huge range at everyday low prices, this is a great opportunity for Target's Highpoint customers to access leading brand-name products at huge discounts.
"Target and Catch have a shared ambition to deliver shoppers exceptional value and together we are able to offer them the best of both worlds by bringing the best of online, instore."
Target Australia MD Marina Joanou said that the partnership represented a perfect opportunity to capitalise on the Christmas trading period.
"We have been listening closely to our customers and understand that the way they want to shop is evolving.
"Since Catch joined the Wesfarmers, Kmart Group family we knew there was an opportunity to partner together.
"Target is an iconic Australian retailer is dedicated to making style and quality affordable for the whole family and the product offering that Catch provides customers makes the Catch Highpoint pop-up a great example of two brands working together to provide our customers with almost everything they need this Christmas," she said.